Lol. That’s the name of the ebook that I got. It was written by Jeff Paul. On a side note, I do apologize for not blogging about anything for quite some time. A lot of things have happened that were completely unrelated to this blog including a very recent (last week) move to my newer, larger townhouse. Yup, my family got to upgrade, all thanks to my husband’s successfully growing landscape business.
Anyway, back to the ebook. The ebook starts out with a bunch of mouth-watering testimonials from Jeff’s students who have apparently been very successful. One of the testimonials I really liked was the very first one from a guy named Mike who said that he was making between $30-60 thousand a month! Whether it’s true or not doesn’t really matter since there is no way to get actual proof. But it’s definitely nice to re ad about it.
Next I see the nicely laid out table of contents. There are 23 chapters and 116 pages to the ebook.
The first chapter talks about the title of the ebook. The title in my opinion is attention-getting which is what the author wanted, I’m sure. Jeff says that as of 2004, a typical day would bring in $4000, sometimes more… sometimes less. I would love that. Hell, I’d love to have a steady $100 a day. I haven’t gotten to that point yet.
Jeff also talks about his home office and how he still has the very same fold-out card table that he started his business on in the kitchen. He pointed out that he’s not interested in wasting his money on unnecessary things like a large office with a receptionist. I can totally relate as I know that when I start making more money, I would not spend it on unnecessary things. Granted, I’ll still have some nice things but I won’t overdo it.
The next chapter starts off with Jeff talking about how he and his wife bought a house with 50% down, an impressive feat since they and their 3 boys were living in his wife’s sister’s basement a year before. His story really appeals to me because I can fully relate. Hubby and I plan on buying our very first house a year from now. Anyway, Jeff talks about how he wanted to test his method on other people so his mentor told him to do seminars where he spills his guts on how he make money. I definitely couldn’t do that because I’m a rather shy introvert and the thought of going on stage and talking to complete strangers freaks me out. But that’s not what this ebook is about lol.
The 3rd chapter discusses what the ebook is not about.
The 4th chapter delves into more of Jeff’s personal story. My heart tends to go out to people who find themselves in debt as I’m dealing with it right now. Although I do admit our financial health is slowly getting better and I thank god as well as my husband’s mad skills in landscaping.
In the 5th chapter, Jeff talks about how he got into mail order. Apparently that’s what this ebook is about. I don’t remember reading about mail order but that doesn’t matter. I’ve always been interested in getting into that business but certainly didn’t know how to do it. I’m also drooling at the numbers Jeff is throwing my way as to how much he started making after going to his mentor’s seminar.
Jeff starts off the 6th chapter discussing the 10 components that make up his system. I’m not going to tell you what they are as you need to buy the ebook to find out! 
He briefly goes over each component one by one.
In the 8th chapter, Jeff talks about using prerecorded phone messages as part of the lead generation. I liked it because it made sense after he explained the reasons why he uses it. Plus, from a potential customer’s point of view, I hate calling a number and getting hit by a relentless sales person.
I’ve already gone through 10 chapters of this ebook and I’m still on page 33. I feel like I’m only at the tip of the iceberg. So far, Jeff has discussed how bad his situation was before he got into mail order, the 10 components that make up his system, and the reasons why his system works well.
The following chapter talks about whether or not you can use Jeff’s system online. This perks my interest. I know that I’m gonna try out his system offline but it’s the internet side of this business that I’m really interested in getting involved in.
From what I’m reading, the online mail order system is almost similar to the offline version except for a few minor differences. Both ways require you to do some work to set them up, but you can’t expect to get something for nothing.
In chapter 12, Jeff finally talks about how to get started in setting up the business. And in the following chapter, he reveals who his mentor was. I’ve heard of the guy and have a few of his products. He’s definitely a legend in his field. But I couldn’t picture myself spending thousands of dollars that I don’t have to listen to him speak at a seminar. But he does know what he’s talking about. He’s not full of bullshit. I also realized that this mentor added some good advice into the book as well. He uses an example about the “roach coach”. I hate roaches but it has nothing to do with insects LOL. He was referring to how roach coaches are successful despite their shitty tasting, overpriced food. Why? Because these roach coaches go to places where people are starving for food. I can vouch for this because when I was getting my degree in multimedia, I was always starving by the time lunch rolled around. Sure, there was a small cafeteria room with vending machines. But me and hubby preferred to rush to the roach coach and buy food. I do admit the french fries tasted real good. But everything was overpriced, yet there was always a long line of hungry people waiting to buy the food.
I love how Jeff begins some of his chapters with quotes. Maybe I’m biased because I love reading quotes, especially ones that “speak” to me.
In chapter 14, you learn about the 5 basic things that must be included in your ads and sales letters. I’ve always had an easy time when it came to writing in school, whether it was articles, essays, or term papers. But I found out later on in life that it was a lot harder for me to write attention-grabbing ads and sales letters. Go figure. In fact, my “skill” in writing English term papers is one of the mistakes that Jeff insists that you shouldn’t make. Makes sense.
Jeff suggests that you read more about copywriting and sales letter writing. He even listed a few titles that he owns and still refers to. I enjoyed reading the 7 tips his mentor added about this subject. Of course, it helps that he knows this subject inside and out. One of the tips that the mentor discusses is that you should focus on getting one objective done one at a time. This hits me at my core because I have a hard time doing that. I’m a total multi-tasker. I want to do a bunch of things all at once. I have this idea that if I do a lot of things at once, I will get more things done in the least amount of time. That’s not usually the case and it’s a bad habit of mine.
The next chapter discusses the importance of testing. You just can’t assume that once you create a product, you will suddenly be successful. For all you know, it’s might just be a major plop. Which is why Jeff says not to be emotionally married to your products. Anyway, I really liked the fact that he lists 7 step plan for testing your products.
Hmmm… I clicked on the publish button and came across an error that kept me from publishing the entire post that I had just typed up. How irritating.
My recommendation: I highly recommend the ebook by Jeff Paul. It lays out a systematic way of starting and building your mail order business, whether you choose to do it offline or online, or perphaps both.
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